Video, Content, and Social Media Specialist
Video, Content, and Social Media Specialist
Report To: Director of Marketing
Overview: We are seeking a talented and innovative Video and Social Media Specialist to join our dynamic team. In this role, you will be responsible for creating compelling video content, and marketing materials, and executing a robust social media strategy to drive our brand's digital presence forward. You will work closely with the marketing team to produce high-quality, engaging videos tailored for our small businesses, social media channels, and website. This role is perfect for a digital media professional with a background in content creation, social media management, influencer marketing, and an enthusiasm for helping small business owners and their businesses. Flexible work schedule with a hybrid office environment.
Primary Responsibilities
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Content Creation
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Conceptualized, storyboarded, and produced engaging video content from start to finish, including filming, editing, and post-production.
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Adapt content to various social media platforms, optimizing formats for maximum engagement on Instagram, TikTok, YouTube, LinkedIn, and other relevant channels.
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Collaborate with marketing and digital advertising to align content with brand messaging, accredited business support, and marketing projects as needed. ● Contribute and execute content for BBB’s website, brochures, articles, e-mail campaigns, newsletters, ad sales, and other internal or external communications ● Additional content creation projects as needed
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Social Media and Digital Ad Strategy
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Develop and manage a strategic social media calendar, ensuring timely and engaging posts across all platforms.
Schedule and post content, tailoring messaging and visuals for each platform to optimize reach and engagement.
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Stay updated on social media trends and platform algorithm changes to adapt and evolve strategies effectively.
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Community Engagement
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Foster an active community by responding to comments, messages, and mentions in a timely and brand-consistent manner.
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Engage with followers by liking, commenting, and sharing user-generated content to nurture a loyal and interactive community.
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Monitor social conversations relevant to our brand, identifying opportunities for engagement and brand-building.
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Assist as needed with marketing and office events
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Analytics and Reporting
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Track and analyze social media performance metrics, such as engagement rates, reach, impressions, and follower growth.
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Generate and present regular reports to highlight successes, learnings, and areas for improvement.
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Use data to refine content strategies, identify audience preferences, and optimize video and social media campaigns for better results.
Qualifications
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● Experience: Minimum of 1-4 years of experience in digital marketing, social media management, and video and print content production preferred
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Tools & Technical Skills: Familiarity with video/editing software as well as Canva, Adobe, and social media scheduling platforms (e.g., Buffer, Hootsuite, Sprout Social) ● Education: A minimum of a high school diploma or equivalency is required for this position. A Bachelor's Degree in Marketing, Communications, Business, Journalism, or a related field is preferred but not required. ● Additional: Valid license, willing to travel within our 5-county service area (30-40%)
BBB Benefits
● Health, Dental, and Vision coverage ● 401K with a matching contribution ● Life Insurance ● Long Term Disability ● Generous paid time off ● Flextime and a hybrid work schedule
BBB is fully committed to Equal Opportunity Employment and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, color, gender, gender identity, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by Local, State, or Federal law. We are dedicated to providing a work environment that is free from discrimination and harassment, and where employees are treated with respect and dignity.
