Search Engine Optimized Content Strategy Tips & Tricks
Date and Time
Monday May 15, 2023
8:00 AM - 11:00 AM EDT
Location
Cleveland Metropolitan Conference Center
One Cleveland Center
1375 E 9th St Floor 2
Cleveland, OH
FREE PARKING!
Fees/Admission
FREE
Each workshop includes free parking, breakfast, a networking hour, and free access to recordings of each session.
Website
Contact Information
Destination Cleveland
Send Email
Description
Welcoming CLE Visitors: Small Biz Marketing Series
With so many companies begging for our attention and inundating us with information every day, it’s hard to drown out the noise. If you want residents and visitors to choose your business, you need to deliver fresh, relevant and consistent content to your target audience in the right place and at the right time. Creating and successfully executing an organic content strategy will not only drive prospects to your website but keep them there.We’ll show you how to build your content strategy by:
- Talking about execution first
- Identifying where your business goals meet your users’ needs
- Determining who your audience really is
- Conducting a content audit and competitive analysis – small-business style
- Uncovering content topics that resonate with online searchers
- Finding out where your audience hangs out online, aka “We’re not all TikTokkers – but you’d be surprised by who is”
- Populating a slimmed down, extremely efficient editorial calendar
- Creating content that engages your audience
- Publishing that content where your audience will find it
- Promoting that content with little to no budget
- Setting up ways to measure how your content performs
- Talking about execution last
Other amazing perks of the workshop series:
- Entrepreneurial-focused topics specific to Cleveland/Northeast Ohio hospitality and tourism
- Continental breakfast and networking hour to meet workshop facilitators, other local business owners and managers
- Each workshop is only 90 minutes
- Free access to workshop recording (includes bi-lingual subtitles)
- One-on-one guidance from the experts through free post-workshop office hours
- Free parking
This series is brought to you by Destination Cleveland in partnership with the Greater Cleveland Chinese Chamber of Commerce, Greater Cleveland Partnership/Council of Smaller Enterprises, Northeast Ohio Hispanic Center for Economic Development, Plexus, President’s Council and Urban League Small Business Development Center.
