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Destination Cleveland has one of the best jobs in the city: we get to spend all day helping more people discover the real Cleveland. Destination Cleveland is a private non-profit convention and visitors bureau whose mission is to drive economic impact and stimulate community vitality for Cleveland through memorable leisure, convention and business travel experiences.
So, how do you define a visitor?
Good question – we get pretty specific about how to define a visitor because we hold ourselves accountable to our hotel and hospitality partners.
Visitors are anyone who comes to Cleveland to stay at one of our hotels or drives more than 50 miles for a day trip – that means anyone who comes to Cleveland on a temporary basis for business or leisure. This includes everyone from a group of friends on vacation, an executive on business, an attendee of a convention, a family going to a reunion or even your Aunt Mary in town to celebrate Dyngus Day. We could go on forever.
How Does Destination Cleveland Get Visitors to Come to Cleveland?
Destination Cleveland markets and advertises in cities where we attract the most leisure visitors including places like Pittsburgh, Columbus, Chicago, Detroit and Cincinnati. We do this through a variety of advertising efforts (online, print, TV, radio, etc.), promotional activities (contests, giveaways, newsletters, etc.) public relations and social media (Facebook, Twitter, Instagram, etc.).
The meetings and conventions market is our other main way to get visitors to come to Cleveland. By working with meeting planners and our hotel partners we c