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BEGIN:VEVENT
DTSTART:20230626T120000Z
DTEND:20230626T150000Z
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SUMMARY:Earned Media Strategies 101
DESCRIPTION:Welcoming CLE Visitors: Small Biz Marketing Series\n\nEver wonder how local businesses get profiled in news outlets like Cleveland.com\, Crain's Cleveland Business or WKYC? It's because they have a newsworthy story and know how to share it strategically with the right outlets at the right time. This workshop will cover:\n\n\n	What is news and what is not\n	Local news landscape\n	Developing your story\n	Messaging and how to deliver them\n	Media tactics\n	Dos and don'ts\n\n\nOther amazing perks of the workshop series:\n\n\n	Entrepreneurial-focused topics specific to Cleveland/Northeast Ohio hospitality and tourism\n	Continental breakfast and networking hour to meet workshop facilitators\, other local business owners and managers\n	Each workshop is only 90 minutes\n	Free access to workshop recording (includes bi-lingual subtitles)\n	One-on-one guidance from the experts through free post-workshop office hours\n	Free parking\n\n\nThis series is brought to you by Destination Cleveland in partnership with the Greater Cleveland Chinese Chamber of Commerce\, Greater Cleveland Partnership/Council of Smaller Enterprises\, Northeast Ohio Hispanic Center for Economic Development\, Plexus\, President's Council and Urban League Small Business Development Center.
X-ALT-DESC;FMTTYPE=text/html:<h1><strong><span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#696969\;">Welcoming CLE Visitors: Small Biz Marketing Series</span></span></span></strong></h1>\n\n<p helvetica="" neue=""><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Ever wonder how local businesses get profiled in news outlets like Cleveland.com\, Crain&rsquo\;s Cleveland Business or WKYC?&#8239\;It&rsquo\;s because they have a newsworthy story and know how to share it strategically with the right outlets at the right time. This workshop will cover:</span></span></span></p>\n\n<ul>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">What is news and what is not</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Local news landscape</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Developing your story</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Messaging and how to deliver them</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Media tactics</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Dos and don&rsquo\;ts</span></span></span></li>\n</ul>\n\n<h2><strong><span style="font-family: verdana\; font-size: 14px\; color: rgb(105\, 105\, 105)\;">Other amazing perks of the workshop series:</span></strong></h2>\n\n<ul>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Entrepreneurial-focused topics specific to Cleveland/Northeast Ohio hospitality and tourism</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Continental breakfast and networking hour to meet workshop facilitators\, other local business owners and managers</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Each workshop is only 90 minutes</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Free access to workshop recording (includes bi-lingual subtitles)</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">One-on-one guidance from the experts through free post-workshop office hours</span></span></span></li>\n	<li><span style="color:#696969\;"><span style="font-size:14px\;"><span style="font-family:verdana\;">Free parking</span></span></span></li>\n</ul>\n\n<hr /><span style="color:#696969\;"><em><span style="font-size:14px\;"><span style="font-family:verdana\;">This series is brought to you by&nbsp\;Destination Cleveland in partnership with the Greater Cleveland Chinese Chamber of Commerce\, Greater Cleveland Partnership/Council of Smaller Enterprises\, Northeast Ohio Hispanic Center for Economic Development\, Plexus\, President&rsquo\;s Council and Urban League Small Business Development Center.</span></span></em></span>
LOCATION:Cleveland Metropolitan Conference Center One Cleveland Center 1375 E 9th St Floor 2 Cleveland\, OH FREE PARKING!
UID:e.2195.3439
SEQUENCE:3
DTSTAMP:20260405T181835Z
URL:https://business.thinkplexus.org/events/details/earned-media-strategies-101-3439
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