BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20261014T180000Z
DTEND:20261014T190000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Beyond the Campaign: Cultural Intelligence and Authentic Engagement
DESCRIPTION:Join NGLCC's Heritage Committee and Plexus in celebrating Hispanic Heritage Month with Beyond the Campaign: Cultural Intelligence and Authentic Engagement\, a conversation about how businesses can move beyond surface-level representation to build meaningful connections with Hispanic communities. Drawing on his experience as a gay Latino entrepreneur and co-owner of Eat It Up Marketing\, an NGLCC-certified LGBTBE  marketing agency in San Antonio\, Jonathan "Jon" Ramirez will explore why cultural intelligence is essential for authentically engaging Hispanic consumers. Attendees will learn how to move beyond cookie-cutter campaigns and stereotypes\, incorporate cultural nuance into their marketing strategies\, and build trust and long-term loyalty.\n\n \n\nJon will share real-world examples and actionable strategies businesses can use to better understand local culture\, uplift diverse voices\, and authentically connect with Hispanic consumers year-round. Whether you're a business owner\, marketing professional\, corporate partner\, or community leader\, this conversation will offer practical insights for creating stronger connections with Hispanic communities.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:14px\;"><span style="font-family:verdana\;"><span style="color:#696969\;"><strong>Join NGLCC&rsquo\;s Heritage Committee and Plexus in celebrating Hispanic Heritage Month with Beyond the Campaign: Cultural Intelligence and Authentic Engagement\, a conversation about how businesses can move beyond surface-level representation to build meaningful connections with Hispanic communities. Drawing on his experience as a gay Latino entrepreneur and co-owner of Eat It Up Marketing\, an NGLCC-certified LGBTBE&reg\; marketing agency in San Antonio\, Jonathan &ldquo\;Jon&rdquo\; Ramirez will explore why cultural intelligence is essential for authentically engaging Hispanic consumers. Attendees will learn how to move beyond cookie-cutter campaigns and stereotypes\, incorporate cultural nuance into their marketing strategies\, and build trust and long-term loyalty.<br />\n&nbsp\;<br />\nJon will share real-world examples and actionable strategies businesses can use to better understand local culture\, uplift diverse voices\, and authentically connect with Hispanic consumers year-round. Whether you&rsquo\;re a business owner\, marketing professional\, corporate partner\, or community leader\, this conversation will offer practical insights for creating stronger connections with Hispanic communities.&nbsp\;</strong></span></span></span>
LOCATION:Virtual via Zoom
UID:e.2195.9075
SEQUENCE:3
DTSTAMP:20260923T034418Z
URL:https://business.thinkplexus.org/events/details/beyond-the-campaign-cultural-intelligence-and-authentic-engagement-9075
END:VEVENT

END:VCALENDAR